Home Profitable Campaigns that work!
Since affiliate marketing has taken a drastic turn in what is required of every affiliate campaign, we need to build our websites in a whole new way. Rather than sticking up a bit of content, blended with advertisements and affiliate links, we need to reverse engineer what successful marketplaces are already doing (spy on the big guys) to maximize sales and improve the buying experience.
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Your website needs to provide visitors with a tailor-made shopping experience.While it would be difficult to create a website that directly caters to every group of customers, it is important that we tie in the products we’re promoting with other relevant and similar products.
This method works in a number of different ways,
1: It provides consumers with a quick overview of related products based on genre, product type or category, encouraging consumers to purchase additional products during one shopping session.
2: It helps consumers make sound decisions by purchasing additional products that augment the value of the items already in their shopping cart.For a laptop, this could be an additional battery or padded case. Think of this in the same way that you would with traditional “one time offers” or “upsell offers” in Internet marketing. Once a customer has placed an item in their cart,you make them a second offer that adds an additional product into their shopping experience. An item that they may otherwise have never have noticed or searched for.
3: You provide social proof by listing other products purchased by customers in the same market. When you add a product to your shopping cart on Amazon, you will notice a product box appear that reveals “People who bought this product have also bought…” and a list of other relevant products in the same category. This instills a sense of associative community with consumers who will then consider adding these other products to their cart so that they’re able to have the same shopping experience as other buyers.When you build your affiliate campaigns, you need to consider these factors and do your best to tailor the shopping experience of the consumers who visit your site.
Start by implementing other products into the checkout process by offering up a suggestion list of other products in the same market or category. You could also create a page showcasing the “Most Popular Products” in each category on your website.It’s important that you go above and beyond, doing all that you can to personalize their shopping experience and to streamline up-sells and multi product campaigns into one.Keep the shopping experience simple. You want to focus on adding existing brands and popular labels and names that people already trust.If you do that, you’ll find far less resistance in the marketplace and will be able to piggyback your campaigns off of reputation, credibility, and the history created and maintained by these popular brands.Don’t convolute the shopping experience with an influx of ads, third party offers or by promoting off-site products and services while they are shopping.Your job is to guide them through the checkout process, providing them with helpful information and streamlining the process. The easier you make it,the more successful your campaigns will be.
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