What is Shopify?
Shopify business is the complete e-commerce package you will ever need.
How Shopify business works?
If you are setting up an online store or have one already, you will find that with Shopify business , you don’t need to spend big on website design. All you need to have the images for the products / services you are selling – this could as few as a handful or as high as a million – and the text that goes along with each product / service.
It could be just one product/service. Shopify business provides you with a ‘Buy now’ button that takes someone clicking on it to the order / payment page. In case there are multiple products / services. Shopify also allows you to group them by collection.
There are over 100 templates in Shopify that you could use. What is more, you could change the layout and/or colors, giving you complete control over your website. Shopify integrates with over 70 payment gateways worldwide, including Bitcoin and PayPal.
→ With Shopify, you do not need any technical / design skills. You can simply keep adding new products to your existing site (even if it is something that you created using WordPress), and Shopify also provides your website with shopping cart functionality. Shopify also works with Wix, Squarespace, Tumblr, Drupal, and Joomla! based online stores/sites.
How Shopify stores works
If you have a physical store, Shopify business also doubles up as a POS software. You can add products to a customer’s cart at the time of checkout, add taxes, factor in any applicable discounts, and let the customer pay the outstanding amount due. All you need is a cellphone – there is no need for any expensive RFID reader, barcode scanner or billing machine.
Shopify business integrates seamlessly with a variety of hardware – so your customer can still swipe his/her credit/debit card instead of having to manually enter a 12-digit card number.
Shopify makes it possible to go paperless – the bill will be emailed to the customer.
If you have multiple store clerks who are eligible for commission based on the sales they make, Shopify can help here as well. You can have separate PIN codes for your store personnel and this way, you can keep track of their register activity. This helps you to identify your best in-store performers.
Shopify business can also help you sell your products at shows, trade fairs or exhibitions by making the process of accepting payments extremely easy. With Shopify, you can also get a better handle on your cash flows. All cash register entries that happen throughout the day can be monitored, be they sales, product return / refunds or payments made to suppliers and/or vendors.
Whether you run a brick-and-mortar store with a physical presence in the real world or an online store, or both, Shopify alerts you by email/phone when a new order comes in or a sale happens. This means that order management and fulfillment is literally a one-click breeze for the online store owner; while it is considerably simplified for the physical shop owner. You could be sitting in your office and doing what you do best – running your business – while your staff take care of your valuable customers.
Online store owners also have the option of integrating Shopify com, their e-commerce platform, with shipping partners so that buyers get real-time tracking information about the status of their orders.
Shopify 14-day trial
There are no fixed contracts with Shopify business. You can cancel your Shopify account at any time, no questions asked. The biggest advantage is that you can use Shopify business on any number of iPads – there will be no extra charges levied for additional devices.
If you want to see if Shopify is right for you, take a test-drive of its features with a free 14-day trial. There is no credit card required for you to sign up send us message
There are many service providers who promise a free trial and bill to your account at the end of the trial period, leaving you with having to make multiple calls so that you can get your money back in case you are not happy with the product/service. Shopify’s intention is, and always has been, to help small businesses. Shopify doesn’t believe in forcing anything upon you if you don’t like it. This is why your credit card details are not asked of you when you sign up for your free trial.
Shopify was founded by Tobias Lütke, who was named CEO of the Year in 2014.
For e-commerce sites, speed is the most major concern. If the pages do not load fast, potential customers will take their business elsewhere. And then there is the ubiquitous phenomenon of customers abandoning their carts simply because checkout is taking too long. In fact, a study found that two-thirds of customers do not complete their purchases on account of this factor.
Sites running Shopify have been found to be faster than 98% of all websites that have been tested worldwide.
Why Shopify business works
Shopify integrates with several apps including MailChimp. What this means is you could send out regular marketing emails / newsletters with links to your products and reap the benefits of email marketing. You could also automatically email those who have abandoned their shopping carts at checkout and persuade them to complete their purchase(s).
Other apps that Shopify works with are Xero and QuickBooks for easier bookkeeping. When everything is integrated on to one platform, it is so much easier – there is no need for you to import data between apps. Shopify can also be integrated with Facebook, Amazon and Etsy, so you could receive orders from these portals as well.
Shopify also provides analytics that provide valuable insights into customer behavior. This helps in making the right decisions for your business. For instance, if you run a clothing store and certain customers are regular, buying specific items of clothing, knowing this can help you stock up in advance, so that your loyal customers are not disappointed when they come in to shop with you. You would also be able to find out which items are the most sold, and which ones are the least moving, so that you can stock up on your inventory accordingly.
In addition, Shopify allows you to blog and also improve the SEO of your site / product page(s). You can add meta descriptions and custom title tags. The code generated is what SEO experts call ‘100% clean code’. There is an advantage to this because the lines of code are what search engine bots crawl through – and the cleaner and easier it is to read and understand, the better. Your site/page will be ranked higher.
Shopify also offers 24/7 live chat and phones support in case you face any problems.
Shopify stores review
Chris Tsang, the founder of Mindzai Toys, says that Shopify has literally freed him from having to worry about anything relating to the e-commerce part of his business. Corrine Anestopoulos of Biko Jewelry adds that Shopify has helped her improve her business. Other ventures that use Shopify are Fabio Viviani Wines, Contour (action camera gear), Packer Shoes, Marsh and Mallow (food), and Synchro (health food). In fact, more than 325,000 sites use Shopify at present, including several high-profile names like Tesla, General Electric and the Los Angeles Lakers. It is estimated that $24 billion worth of merchandise has already been sold using Shopify.