Copy is about the words you use to communicate in your marketing.To effective marketing copy it should matching to desires & wants. Straight to what he or she need. Also it need short sentences and short paragraphs.
When it comes to videos. Specially communicate with bite size pieces of scripts and messages. On the other hand if you use long words long,boring scripts it would not effective as much as you expect.
In this lesson he explaining how much you should care about your writing and speaking again and again,,copy always should talk to regular person not fantasy,no hype. Should be specific. Write what they understand.
List these points before start write your copy or script.
what benefits that prospects get from what you offer.
what are the fears or frustration they going through.
last what result,or solution they get once.
also show how you discover that product or offer works.
what have you done to prove it works.
target who is this for and who is this not for.
This is just in my essence (2 cents) while i got from what Michael Force(Digital Altitude) share on copy writing lesson. If you like to learn more better understand you should listen and watch. What exactly he teach. Go here join digital altitude as a rise member.
here is the comparison review how aspire digital system best program for 2017here.
I m just a regular guy. I know my writing may not much impressed you but you got the idea. How copy writing important in your business. So please comment below or contact.let us know what need improve here.
Digital altitude secret tips:
But not that all if you like learning these skills you should get this Rise level and start apply to your business..and may be you better than any one else on writing you only need a vehicle to earn money so you can use digital altitude as a vehicle to earn commission while you learn and apply your learning.