How To Make Serious Money Online , Why Web 2.0 so critical ?
Over the past few years the Internet has evolved and with it came great
changes. Before, people visiting the Internet were spoon fed, now they have
the ability to change information they receive and are able to share
information through different platforms made available. Visitors are now given
the great power to alter information and comment or discuss on topics of
interest, however with great power comes great responsibility!
You witnessed, were a victim of or have at least heard about the bursting of
the dot com bubble in the fall of 2001. Fortunes that had been made overnight
were lost overnight.
The sky was falling. It was a very scary time for a lot of people. Some said that
the World Wide Web was just a flash-in-the-pan idea that had been over-hyped
and that the crash was irrefutable proof of that fact.
There were, however, some survivors of the 2001 dot com bust. The survivors
had a few important commonalities and there were those who insisted that the
World Wide Web was more important than ever and had a very bright future
One of those who saw the results of the 2001 dot com bust as a ‘glass half full’
rather than a ‘glass half empty’ was a man by the name of Tim O’Reilly.
O’Reilly of O’Reilly Media met with Dale Dougherty of Media Live International
in 2004. Out of that meeting the term ‘Web 2.0’ was born.
The definition that Tim O’Reilly gives for Web 2.0 is: “Web 2.0 is the business
revolution in the computer industry caused by the move to the internet as
platform, and an attempt to understand the rules for success on that new
Chief among those rules is this: Build applications that harness network effects
to get better the more people use them.”
Web 2.0 can be viewed as an upgrade to the World Wide Web. It is still the
web but it is a new and improved version of the web.
New technologies such as blogs, social bookmarking, wikis, podcasts and RSS
feeds are just a few of the technologies that are helping to shape and direct
The Web before the dot com crash is often referred to as Web 1.0 now but only
since the coining of the term Web 2.0.
Some of the more obvious difference between Web 1.0 and Web 2.0 are:
Double Click replaced by Google AdSense, Britannica Online replaced by
Wikipedia, Personal Web Pages replaced by Blogs, Content Management
Systems replaced by Wikis and Directories replaced by Tagging
These are only a very few of the differences between Web 1.0 and Web 2.0 but
they are the major ones.
You will notice, if you look carefully that the commonality of many of the
differences between Web 1.0 and Web 2.0 is that Web 1.0 was driven and
controlled by the ‘powers-that-be’ and Web 2.0 is driven by users.
That is a HUGE difference, as Web 2.0 is becoming more user friendly not to
mention more profitable for the Average Joe. You might even call it a power
shift of seismic proportions.
Websites that could be accessed on the Internet were built and controlled by
only a few and were certainly not ‘interactive’ but today anybody with an idea,
a few dollars and little know-how can build a Web 2.0 website that is
completely interactive and turn it into a money-making enterprise if they
The technology is there. It is easy to use. It is accessible and it is relatively
cheap, some of it is even free.
Many websites that started out as static websites are now adding features like
forums and propelling themselves into the future of Internet commerce. Those
websites who continue to ignore these rapid changes are falling further behind
and will soon die out.
Expectations are increasing of regular people who now expect to be able to ask
questions and get answers from websites and they expect websites to be at
least somewhat interactive. The Internet has always been and still is a platform
for information but with Web 2.0, it has also become a platform for
participation, changing a passive audience into an active audience.
Let’s look at just a few of the innovations of Web 2.0 and how these
innovations have changed the World Wide Web,
Blog is a term that is derived from the blending of the two words ‘web’
and ‘log’….Blog. Fairly early in the history of the World Wide Web people could
build personal web pages. It is true that not many people did build personal
webpages but it was, nonetheless, possible.
Still, these personal webpages were static websites. The owner of the website
could post information about himself or his interests but others could only read
the information that the owner of the website posted.
Then along came technology. Blogging software was developed. Now those
who had personal websites could not only post about themselves, but they
could allow their visitors to comment on what had been posted or ask
questions. It was a huge advancement and because of that technology, today
blogging is big business.
People visit and post to blogs all over the Internet about any and every subject
that they are interested in and the owners of these blogs have figured out that
they can make their blogs very profitable.
Social Bookmarking: Social bookmarking is more or less a by-product of
blogging but it is based on the same basic technology.
Social bookmarking sites such as Delicious, allow their users to upload their
own favorite site bookmarks so that everybody else in the world can see and
use those bookmarks.
When a user uploads his favorite site bookmarks into his online account, a
backlink is created to that site. When enough people click on the link, the site
that has been book marked gets indexed and gains a rank by search engines.
It is a form of user driven advertisements that is far more successful than any
kind of paid advertising can ever be.
As social bookmarking sites are increasing, new software is being developed all
the time that makes these sites more productive such as advertising tools and
traffic driving tools.
Wiki: A short definition of Wiki is “Wiki is a piece of server software that allows
users to freely create and edit Web page content using any Web browser. Wiki
supports hyperlinks and has a simple text syntax for creating new pages and
crosslinks between internal pages on the fly.”
In short Wiki technology allows editing of material posted on a website by the
author or by others.
The best example of Wiki technology in action on the Internet is Wikipedia. In
the old Web 1.0 way of doing things the owner of a website had full control
over all material that was posted to the website and only website owners could
edit material posted on the website. On the other hand with the advent of Web
2.0 that idea has gone the way of the horse and buggy.
The acronym RSS stands for Really Simple Syndication that allows
the web to be driven by people rather than by the powers-that-be. Those who
use RSS content use reader or aggregator technology. When users subscribe to
these feeds, the reader or aggregator then checks the user’s website and when
the site has new content, it is picked up and sent to the user. That is a rather
simplified explanation but that is basically how it works.
A client based reader or aggregator is a stand-alone program that is attached
to an existing program such as a web browser or an email reader.
A web-based reader or aggregator makes the user’s feeds available on any
computer with web access.
Podcasts or Webcasts: As broadband internet connections and wireless
networks become more common throughout the entire world, the podcast or webcast is also gaining in popularity.
While people do still read, they prefer watching and listening to information
thanks to television, hence, the advent of podcasts or webcasts.
You can find and tune into podcasts or webcasts on almost any subject
imaginable today. Those who have blogs are making use of this technology to
sell products and to promote their websites in record numbers.
Web 2.0 is definitely here to stay and those who are still trying to do things the
old Web 1.0 way are falling behind this wave of today and of the future.
However will there be changes to Web 2.0?
Well, of course, there will be. Web 2.0 is fluid and it is ever changing like
technology. So new technology will be developed and as it is developed people
will use it. After all people are the driving force of Web 2.0.
And, you might ask, just who will benefit the most from Web 2.0? It will be
those who embrace the new technologies as they become available and it will
be us…all of us.
The internet no longer belongs to the few and the privileged. Big business has
lost its edge. The Internet and Web 2.0 has leveled the playing field. All of us
(you, me and all those who have access to the Internet) can now compete and
Blogging – The Online Journal Craze
Blogging is hot right now. It might even be called a buzz word but it is also the
wave of the future for Internet marketing. Blogging is the result of the use of
the new technology that collectively makes what is known today as Web 2.0.
You will see the term “Web 2.0 websites” used frequently but what exactly
does that term mean?
Back in the murky, dusty past of the Internet in 2001, there was a happening
that is now referred to as the dot com bust. People who had a great deal of
technical know-how built websites, promoted them and made millions on
speculative ideas that were not founded in reality.
The internet was a one-way street. Those who had the technical know-how to
build websites posted what they wanted their readers to know and nothing
more. The Internet was a relatively new thing and people bought into this oneway
communication but only for a short few years.
Fortunes were made and lost overnight. There are those who blame the dot
com bust on nothing more than technological break through….and it could be
that they are right.
As the technological advances started, building websites became easier, and
more people built websites and jumped on the Internet marketing bandwagon.
They began sending out millions and millions of unsolicited marketing emails
daily. These emails were known as SPAM.
SPAM got so bad that the Congress of the United States actually passed the
CAN SPAM act in late 2001 and it became the law of the land in early 2002.
This was actually the final puncture to the already deflating Internet bubble
that let the rest of the air out.
Internet marketers were required to get permission from recipients before they
could send out marketing emails and many of the companies couldn’t survive
the blow. Those who did began building opt-in lists.
Opt-in lists are a big part (maybe the biggest part) of all successful Internet
marketing operations that are alive and well today and that need for an opt-in
list is not ever going to go away but it has been supplemented by blogs. Now
Internet marketers who have blogs can give potential opt-in list members the
one thing they all want…a voice.
Blogs are now discussed in the same breath and given equal weight among
successful Internet marketers as opt-in lists.
You can, of course, have one without the other but it is by far a greater
advantage to have both and a blog is one of the best ways available to build a
long and impressive opt-in list.
People have been keeping journals of course for centuries but the Internet
version of journal keeping that we call blogging is far different. Rather than it
being just the details of a personal life or the musings of a single person,
blogging is more a source of shared information today.
Blogs are dedicated to specific topics. These topics are as varied as the people
who have blogs. For example the owner of a travel blog might post the details
of trips that they have taken, invite questions and provide information about
products and services.
We all know that website traffic is one of the keys that unlocks successful
Internet marketing however the secret to creating an astounding amount of
traffic to a blog website is social bookmarking.
There are many social bookmarking sites on the Internet. These sites allow
users to upload and share their favorite bookmarked sites to lists where others
can visit these sites too. Users are able to categorize their lists and create tags
for each link within their lists.
Each time another user clicks on a link in a user’s list a back link is created. As
the back links increase, indexing is accelerated.
Many of those who have created very successful and profitable blogs make use
of such Web 2.0 advancements as RSS feeds, podcasts and webcasts to
enhance and promote their blog websites.
Blog software is often part of web services but it can also be purchased
separately at very low rates.
When a blog is created by a user there are many choices that must be made.
The first and most obvious choice is the topic of the blog. For those who plan
to monetize their blog, the choice of topic is a very critical one.
If a user is already an active Internet marketer in a particular niche market,
then the choice is easy but if a user is only just beginning in Internet
marketing, the choice of a topic can be a lot more difficult.
Research is necessary. It is important to choose a market that is viable. There
simply will not be much money made from a topic like under water basket
One of the better ways to research and find a viable topic is by visiting other
blog sites and forum sites on the Internet.
You might consider going to one of the social bookmarking sites like Delicious
to find out what others are concerned about or topics for which they are
Once a topic has been selected the next step is to actually build a blog. The
best and most recommended way to own a blog is to host your own domain as
this will allow you to have full control of the blog and be able to do so much more in terms of design and interaction.
There are many web hosting companies out there and many of them offer
blogging capabilities. There are even web hosting companies who specialize in
blogging websites. One of the better known ones is Word Press but there are a
great many others out there.
There was a time when only gurus could build websites. It was necessary to be
proficient in the use of HTML among many other things but that is simply no
longer the case.
Web 2.0 now allows even novices who have never even thought of building
their own website to do exactly that and to do it very quickly and very
There are, of course, some things that one needs to know but these are things
that are very easily learned and there are even blog websites that teach you
how to build a blog website step-by-step.
Once a blog website is up and running, then it is important to get the search
engine spiders to visit the site so that it can become indexed and appear in
searches made on search engine sites. This is the place where social
bookmarking comes into play.
There is software out there that makes it very, very easy to list your site with
many social bookmarking sites all at the same time. It can be done quickly and
Owners of blog sites have learned to help each other in a sense. They can ping
one another’s sites and create back links for both sites that are picked up by
the search engine spiders.
Web 2.0 websites are user driven unlike the old Web 1.0 sites. The owner of
the blog does have control of content but he also allows visitors to his blog
website to add content and some even allow content to be edited by users.
Where Web 1.0 websites were constructed so that information and ideas
flowed only one way (from the website to the visitor), Web 2.0 websites allow
for information to flow two ways.
Many blog websites use RSS feeds, podcasts and webcasts to enhance their
blog websites. Of course people still read but people also like to get
information via audio and video.
Bloggers don’t even have to record their own audio and video products. There
are websites out there which will supply audio and video products…some of
these are even free of charge.
The old idea that a blog is simply a web log or a journal is nowhere near the
same as what blogs offer today that are far more than that as they are rich
with information that is constantly changing. You can find very active blogs that discuss controversial topics like politics and religion and you can also find blogs that are dedicated to nothing but pure
pleasure like travel, fishing, hunting, gold, sewing, needlecrafts, boating, etc.
There are also blogs that are devoted to business concerns. It is very unlikely
that you could think of a topic and not be able to find more than a few blogs
that are currently discussing that topic.
Yes, blogging is a ‘hot’ topic of today but it is also the wave of the future where
Internet marketing is concerned.
Briefly, to start blogging find a topic that you are interested in, even passionate
about and go out there and start your very own blog. If you construct the site
well and if you pursue social bookmarking, you can begin to create your own
Other topics discus in future posts….
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